Top Fashion Games on Android in South Africa: Q2 2021

In Q2 2021, the top 5 fashion games on the Android platform in South Africa showcased varied performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed look at each app's performance during this period, based on data from Sensor Tower.

Hair Challenge by Rollic Games had a promising start with a peak of approximately 33K downloads in the last week of April. However, the downloads gradually decreased, hitting around 13K-16K in June. Revenue saw modest gains, peaking at $10 in the week of May 24, and weekly active users fluctuated between 42.7K and 66K throughout the quarter.

DIY Makeup from CrazyLabs LTD experienced a decline in weekly downloads from around 19.5K at the end of March to about 8K-12K in June. Despite this, active users remained relatively stable, averaging between 28K and 53K, with a notable increase to 43.8K in the last week of June.

High Heels!, also by Rollic Games, showed a steady decline in weekly downloads, dropping from approximately 17.5K in early April to around 5.7K by the end of June. The revenue was relatively consistent, hovering around $7-$26 weekly. Active users decreased from 55.2K at the beginning of April to about 30.4K by the end of June.

Acrylic Nails!, another title from CrazyLabs LTD, had fluctuating download numbers, peaking at 13.7K in mid-May and settling around 9K-12K in June. The game maintained a stable active user base, ranging from 14.9K to 27.9K throughout the quarter.

Project Makeover by Magic Tavern, Inc. saw consistent weekly revenue, peaking at approximately $18.9K in the last week of June. Downloads varied between 5.7K and 9.1K, with active users remaining stable around 43K-53K.

For more detailed insights and data, visit Sensor Tower.